Archive for the ‘Online Marketing’ Category.
AdAge.com/digital released an great article called, “How to Get the Most Out of Social Networks and Not Annoy Users” I created a simple PowerPoint that reflects some of the major parts of this article. It has some great quotes from Alistair Beattie who is the head of strategic planning at award winning agency AKQA London.
MySpace, Facebook, Twitter, LinkedIn, Jabber, AIM, Craigslist, Amazon, Yahoo, Google, Skype, iPhone/iTouch applications, YouTube, Hulu
“if these are some of the digital applications that you enjoy, you’re going to love this class!“
The aim of this class it to learn together and from one another through the application of BYU-Idaho’s learning model (pdf). I know that many, if not all, of you have some great insight into the wonderful world of new media and your input will be rewarded!
For those bloggerdoodlers out there, you understand that blogs can take up your precious time, they are valuable, fun, exciting and the last thing that you want to do is build up traffic to your blog and then completely disown it, because that would just be a huge waste of time and completely pointless.
Well, that is exactly what I have had to do because I got burned by Feedburner…
Let me tell you the reason behind my madness because it just may make you think twice before signing up with Feedburner.
Here is a great video from iMediaConnection.com with clients who talk about what they are looking for in an agency and some of the mistakes that agencies make when pitching to a client. Very useful to those of us who work in an agency/pitch environment. I hope you find this video useful.
Ever wondered why Google has wanted to sell TV ads for network programming? This video may help you see the vision that Google has of the Internet and why they are expanding to the Network ad scene.
We can expect more control on advertising content, essentially Dr. Cerf suggests product placement and new TV technology will allow viewers to instantaneously view the products on the screen! Thanks to Ogilvy for this video.
David Canaan, the CEO of the Laurel Group, Inc visited BYU-Idaho today and gave a lecture on ”If I knew what I know now” in regards to finding a career. David Canaan has had over 37 years experience in global marketing and branding, with an impressive clientelle including;
- Brick oven
- Sundance
- Chevron
- Adison design
- GSM
- Mitsukoshi dept store
- Pacific bell
- Scotch tape
- Universal studios
- Denny’s
- United way (invited him to be marketing advisor.)
- Storage USA – 160 different logos for different sizes and different backgrounds.
He gave some insight regarding branding. With a picture of two identical spoons he asked what the difference was between them. Obviously it was nothing, but then he noted that the only difference could be price, the only advantage a company could have over the other was a lower price. This he added would decrease profits to a valueless point.
He then added a logo to one of the spoons, this he claimed allowed the manufacturer to charge more money, this alone added an advantage whereby the manufacturer could charge more money for his product, increasing profits. It is this branding process that collectively adds to the economy.
He then went on to give some undergraduate advice.
“Don’t worry about your major… when in the field you will gravitate toward a certain career.”
Graduate school
- teaches you how to think strategically
- classmates
- recruiting market
- alumni network
- do not be afraid to invest in yourself
Picking a job
- view immediate decisions in light of your end goal.
- no right and wrong in getting a job
- avoid resumes – if your doing your job you don’t have a resume!
- use your head and solve a problem
- the ones who stand out are the ones who come being able to solve a problem
- know the current industry issues, the company, the interviewers
- SRDS (standards rates & data service)
- about.com
- find the schools where the receiiterd recruit
- no substitute for first hand experience
- ALWAYS send thank-you notes
Always own your own problem
- do not let someone else define success for you
- keep your role models perspective (the saviour)
- if you don’t own the solution, don’t expect success
- keeping looking atvthe big picture
- fear is immobalising
Go to graduate school!
Challenges in the future
- fragmentation of media
- time more valuable than money
David Canaan ended with the quote, “do what you love and the rest will follow” Faux Pas
Stonehenge is the new CS4. Here is a look at the splash page for CS4 which should be available sometime between October ’08 and April ’09. I am hoping April 09 as it feels like CS3 just came out still. My goodness how they love to extract money out of designers!
Adobe - ever trying to rip us off!
Apparently there have been leaks for some time with full downloads of this current version. No doubt Adobe needs to become more secretive when it comes to things like this.
Steven Hummer on 
Tim on