Its official, Razorfish has been sold… well more kind of a trade/sale. The French company Publicis Groupe are the buyers who claim to be the 4th largest communications company in the world. The estimated acquisition is $530 million. Razorfish’s current clientelle include Ford and McDonnalds.
“We are pleased to announce that Razorfish will be joining the Publicis Groupe. While the deal is expected to close over the next few weeks, this marks an important new chapter in the history of Razorfish as we find a home within the one of the world’s largest advertising holding companies. More importantly, Publicis Groupe believes in digital and understands that Razorfish accelerates their digital strategy.”
It addresses the challenges Best Buy has had to face with competitors such as Wal-Mart and Amazon and quotes,
“Transparency is one of the most powerful societal trends that is coming our way… Showing people what is good and not so good about you builds trust” Barry Judge – Best Buy’s Chief Marketing Officer
The foundation of the Internet is based upon marketing & without a successful business model the Internets technological progression will stumble to a halt.
Twenty-six years and four months ago, an idea to globally interconnect a limitless number of computers was realized. This idea was to offer a new form of communication that had incredible potential. Sharing information was now made possible making web pages/applications universally accessible. Needless to say since then it has been indexed, commercialized and perpetuated. Indeed it has grasped the attention of millions and taking the term, “global media” to an entirely new level. It is the greatest record of mankind ever created with literally millions of new pages being made each and every day, demanding and proclaiming it worthy of our attention.
The difference is that each of the developers at Twitter Inc. only tweet 2-3 times a day. Whereas the average number of tweets per day taken from a study of 1.6 million Twitter users was 4.422 (Study taken from Twitter Grader by HubSpot). The difference may look minimal but at best it shows that the development team at Twitter tweets 32%-55% lower than the average user.
I have been preparing a PowerPoint for a class that I will be teaching, which flows through some of the basics of Social Media. It contains several recent YouTube videos and links to some great resources. I cover,
definitions of social media
the effects of social media
some statistics of social media as it relates to the current economic climate
increasing trends of mobile social-networking
and the change of philosophy that social media brings to PR and Advertising
All this information has been aggregated from several sources that are all linked to in the PowerPoint.
AdAge.com/digital released an great article called, “How to Get the Most Out of Social Networks and Not Annoy Users” I created a simple PowerPoint that reflects some of the major parts of this article. It has some great quotes from Alistair Beattie who is the head of strategic planning at award winning agency AKQA London.
“if these are some of the digital applications that you enjoy, you’re going to love this class!“
The aim of this class it to learn together and from one another through the application of BYU-Idaho’s learning model (pdf). I know that many, if not all, of you have some great insight into the wonderful world of new media and your input will be rewarded!
Steven Hummer on 
Tim on