Working With Social Media, an opportunity to LISTEN

Robin Grant of the agency, “We Are Social“, which started in June 2008 wrote an article showcasing Best Buys (their client) new focus on social media. In this article it contains a fantastic video which I think every communication professional should watch.

It addresses the challenges Best Buy has had to face with competitors such as Wal-Mart and Amazon and quotes,

“Transparency is one of the most powerful societal trends that is coming our way… Showing people what is good and not so good about you builds trust” Barry Judge – Best Buy’s Chief Marketing Officer

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