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	<title>blog.robkellas.com &#187; digital media</title>
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		<title>Best Buy going social: Simple concept, powerful results</title>
		<link>http://blog.robkellas.com/best-buy-going-social-simple-concept-powerful-results</link>
		<comments>http://blog.robkellas.com/best-buy-going-social-simple-concept-powerful-results#comments</comments>
		<pubDate>Tue, 07 Jul 2009 16:34:13 +0000</pubDate>
		<dc:creator>Rob Johnson</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SIM]]></category>
		<category><![CDATA[best buy]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[digital agency]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital media]]></category>
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		<category><![CDATA[social media]]></category>
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		<description><![CDATA[Robin Grant of the agency, &#8220;We Are Social&#8220;, which started in June 2008 wrote an article showcasing Best Buys (their client) new focus on social media. In this article it contains a fantastic video which I think every communication professional should watch. It addresses the challenges Best Buy has had to face with competitors such [...]]]></description>
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