Its official, Razorfish has been sold… well more kind of a trade/sale. The French company Publicis Groupe are the buyers who claim to be the 4th largest communications company in the world. The estimated acquisition is $530 million. Razorfish’s current clientelle include Ford and McDonnalds.
“We are pleased to announce that Razorfish will be joining the Publicis Groupe. While the deal is expected to close over the next few weeks, this marks an important new chapter in the history of Razorfish as we find a home within the one of the world’s largest advertising holding companies. More importantly, Publicis Groupe believes in digital and understands that Razorfish accelerates their digital strategy.”
Ever wondered why Google has wanted to sell TV ads for network programming? This video may help you see the vision that Google has of the Internet and why they are expanding to the Network ad scene.
We can expect more control on advertising content, essentially Dr. Cerf suggests product placement and new TV technology will allow viewers to instantaneously view the products on the screen! Thanks to Ogilvy for this video.
It may not seem a big deal to the average consumer, but AT&T has teamed up with Yahoo to be the main search engine for it’s line of mobile devices. And although Yahoo is far from Googles rank in relation to amount of searches performed per month (8.5bn compared to Googles 37.1bn). This is very good news for the California based company as AT&T’s mobile device consumers will now be searching using Yahoo causing a greater need for search engine optimization for this particular search provider.
Although AT&T has been the top dog for a while it has been predicted that Verizon will take the number 1 spot in a few short months to come when it acquires Alltel.
Although this may seem irrelevant today the future of mobile devices deems this news as noteworthy due to the increased success and demand of mobile devices such as the iPhone.
Steven Hummer on 
Tim on