Apple’s September 9th “let’s Rock” event was nothing more than disappointing. Sure a new iPod nano that has a few more bells and whistles is great, however not quite the icing on the cake. Many were expecting some quad core MacBooks seeing as the competition namely, Dell has introduced the first quad core laptop in the U.S. Apple has always portrayed itself as the great innovator of technology however in the laptop regard Dell seems to have beaten them to it this time.

But as I have been musing over the reasons for Apple’s decision to only announce the introduction of iTunes 8.0 and a new iPod nano, I am willing to give them a break and this is why.

Whilst I was visiting my universities bookstore, getting mightily “ripped-off” for books, I couldn’t help but feel sad inside at all the students buying 2 yr old laptops for todays prices and believe me there were many! So many infact I started to wonder why Apple would do such a thing to helpless, poor, vulnerable students who want to be different like everyone else!

Well after some thought I began to think that if Apple did decide to announce new laptops straight after most of the students in the nation had just shelled out at least a $1000 for an “old” MacBook, well that just might not go down so well. More-so I started to reason that these very students who had just bought these MacBooks are in-fact the determining factor of Apple’s success for the future and a shake-up in the key consumers view of the companies integrity could seriously damage both its brand image and financial future. I am sure Apple are very aware of this and although it is innevitable that a MacBook update is in the works, they may hold out just a little longer so that the students do not feel that it was books alone that ripped them off!