Its official, Razorfish has been sold… well more kind of a trade/sale. The French company Publicis Groupe are the buyers who claim to be the 4th largest communications company in the world. The estimated acquisition is $530 million. Razorfish’s current clientelle include Ford and McDonnalds.

Joshua Palau who is over Razorfish’s, “Search Marketing Trends” newsletter said,

“We are pleased to announce that Razorfish will be joining the Publicis Groupe. While the deal is expected to close over the next few weeks, this marks an important new chapter in the history of Razorfish as we find a home within the one of the world’s largest advertising holding companies. More importantly, Publicis Groupe believes in digital and understands that Razorfish accelerates their digital strategy.”

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Working With Social Media, an opportunity to LISTEN

Robin Grant of the agency, “We Are Social“, which started in June 2008 wrote an article showcasing Best Buys (their client) new focus on social media. In this article it contains a fantastic video which I think every communication professional should watch.

It addresses the challenges Best Buy has had to face with competitors such as Wal-Mart and Amazon and quotes,

“Transparency is one of the most powerful societal trends that is coming our way… Showing people what is good and not so good about you builds trust” Barry Judge – Best Buy’s Chief Marketing Officer

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