I have been preparing a PowerPoint for a class that I will be teaching, which flows through some of the basics of Social Media. It contains several recent YouTube videos and links to some great resources. I cover,

1. definitions of social media
2. the effects of social media
3. some statistics of social media as it relates to the current economic climate
4. increasing trends of mobile social-networking
5. and the change of philosophy that social media brings to PR and Advertising

All this information has been aggregated from several sources that are all linked to in the PowerPoint.

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AdAge.com/digital released an great article called, “How to Get the Most Out of Social Networks and Not Annoy Users” I created a simple PowerPoint that reflects some of the major parts of this article. It has some great quotes from Alistair Beattie who is the head of strategic planning at award winning agency AKQA London.

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Here is a great video from iMediaConnection.com with clients who talk about what they are looking for in an agency and some of the mistakes that agencies make when pitching to a client. Very useful to those of us who work in an agency/pitch environment. I hope you find this video useful.

Agency mistakes – A view from the client perspective

Ever wondered why Google has wanted to sell TV ads for network programming? This video may help you see the vision that Google has of the Internet and why they are expanding to the Network ad scene.

We can expect more control on advertising content, essentially Dr. Cerf suggests product placement and new TV technology will allow viewers to instantaneously view the products on the screen! Thanks to Ogilvy for this video.

On Feb 17th 2009 analog TV will be switched off and digital broadcasting will rule all. What is interesting is that it will become possible for cell phones to receive local digital signals with a chip that will cost less than $50. So while you are shopping, at a game or just out and about, your can stay up-to-date with the latest news. Best of all it will be completely free. The chip itself will be the only cost to the consumer or hopefully the manufacturer (but lets be honest the consumer always ends up with the bill).

If you like to travel you will be able to view all the local news stations in the area for weather updates, news updates and yes even traffic updates. This will bring in more viewers and also more exposure for advertisers on a local setting, so this may help out the small to medium enterprises.

It is thanks to media processor developers such as Imageon (previously known as ATI Imageon) that this technology will come about. This isn’t the first step they have taken, it is thanks to companies such as Imageon that we all have cameras in our phone and video capabilities.

Cell phone companies will have much to think about until February 17th, 2009 as to whether or not they decide to implement these digital broadcast receiver chips, as they will not want to lose their menial profits from current “video-casting” services. Either way be expecting much more in the future when it comes to cell phones and I’m not just talking iPhone either.