When marketing online it is essential to know online trends and the whereabouts of your demographic. The top three players in social media today are Facebook.com, MySpace.com and Twitter.com. The following is is some research that I have found comparing usage between all three. Some interesting trends are shown here.

Below is a graph that depicts Unique Visitors to all three of the mentioned social sites.

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On Saturday I found a great article written by Marshall Kirkpatrick titled “How Twitter’s Staff Uses Twitter (And Why It Could Cause Problems)” it is a fantastic read and covers some great insight and reveals the difference between the developers at Twitter Inc. and its millions of avid users.

Are Twitters Dev's ignoring their users?

So what is the difference?

The difference is that each of the developers at Twitter Inc. only tweet 2-3 times a day. Whereas the average number of tweets per day taken from a study of 1.6 million Twitter users was 4.422 (Study taken from Twitter Grader by HubSpot). The difference may look minimal but at best it shows that the development team at Twitter tweets 32%-55% lower than the average user.

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